Match Group launches its latest dating app, Stir, aimed at single parents

Stir single parents dating app

Stir single parents dating app

Dating app giant Match Group, already home to Tinder, Match, OkCupid, Hinge, and others, is today launching the latest addition to its dating services lineup with Stir, an app designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps, the company says. Stir’s key feature will be a scheduling option called “Stir Time,” which allows parents to overcome the often difficult aspect of coordinating a time to date between two different people’s schedules which may have to take into account co-parenting arrangements, children’s activities, and other parenting-related commitments.

The dating app maker said one in four single parents (27%) reported that coordinating schedules is something that keeps them from being able to go on dates, which is why it introduced Stir Time.

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With the in-app feature, users can optionally indicate which days of the week and times of day they tend to be free, in general terms, like “morning,” “afternoon” and “night.” That way, parents who may only have a few open slots per week of so-called “free time” can get matched with others who have similar schedules.

In addition to making the coordination of dates easier, the app also prompts users to answer questions to help better describe what sort of relationship they’re looking for and to showcase their personality, similar to Hinge.

For example, during the onboarding process, Stir may ask you questions like what a perfect night without the kids would look like, how you approach social situations, what you do on weekends, your favorite guilty pleasure, whether you drink, what sort of pets you have and more. Users are then prompted to add their photos and fill out the rest of their profiles.

Stir generates revenue via subscriptions that offer users the ability to see who likes them, message people before being matched, set their profile to only being visible to those they like for privacy, have their profile boosted, rewind to view profiles you accidentally passed, and get Super Likes to stand out, among other things. The subscriptions, however, can be fairly pricey, considering the market is single parents — some who may not even be receiving child support. A number of negative App Store reviews from the app’s test period reference this issue, saying the pricing doesn’t make sense for them, even though they would otherwise like the app.

As a result of the user feedback, Stir shifted to a freemium experience, allowing people to use the app and message for free, or optionally upgrade to the paid features via subscriptions.

For one month, Stir costs $39.99 and only offers the messaging and profile control features. While the monthly cost can be reduced by paying upfront for three or six months, to get the full set of upgraded features, users are directed to a three-month premium subscription starting at $89.99 (or $30 per month).


Stir single parents dating app

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