Social Network Peanut
Peanut, a social networking app for women, is launching a new “Peanut Pro” expansion designed to give women access to information from trusted experts. The company has partnered with 100 experts from its existing network, including doulas, psychologists, therapists, sex coaches, and sleep consultants. Peanut is also launching a new tipping feature that will allow experts and creators on the platform to monetize their work.
Founded in 2017, Peanut is an online community that is designed to connect women throughout all stages of their lives, from puberty to menopause. The app currently has more than 2.5 million users. Peanut provides access to a community of women who are part of the network to share information and offer advice.
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The new Pro offering works by connecting experts with women and helping them build their own networks on the Peanut app. The experts will connect with women on the platform through group discussions, live audio content, and one-on-one direct messages. Users on the app can then send tips to the experts during these interactions. In the future, Peanut plans to launch monthly subscriptions that will give members access to exclusive content.
Peanut has been adding new features and enhancing its product over the past few years. Last year, the company launched “Peanut Menopause,” a dedicated space in the app where women can meet others who are at a similar life stage — whether that’s other premenopausal, menopausal, or postmenopausal women. Peanut also added live audio rooms last year as a way for women on its app to have better connections in a more supportive, safer environment than other social audio platforms may provide.
The company has raised $23 million in funding to date. Most recently, Peanut announced the close of a $12 million Series A round of funding in May 2020. The round was led by EQT Ventures, a multi-stage VC firm that invests in companies across Europe and the U.S.
Social Network Peanut
