Social maps app Zenly rolls out its own maps

Social maps app

Social maps app

Zenly, the popular social app with 35 million monthly active users, released a complete redesign just last month. But it turns out that this was just the first part of a bigger change at the company owned by Snap. Zenly is going to compete with the likes of Google Maps and Apple Maps as it has begun rolling out its own mapping data and engine.

This massive project began more than three years ago. And the result is a beautiful, living and breathing mapping experience. There are a ton of animations, thoughtful details and delightful easter eggs. For this reason, comparing Zenly’s maps with Google Maps or Apple Maps isn’t exactly fair.

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tarted as a way to see what your friends are up to, the company wanted to control and own the canvas to expand beyond this location sharing feature. For instance, the new Zenly lets you search for places — not just people.

And starting a new maps app from scratch in 2019 presents many advantages. You don’t have to carry over the legacy of an old codebase that can run on old iPhones and Android devices. Knowing that it would be a multiyear project, the team targeted newer phones, which are not so new today.

For instance, on iOS, Zenly requires iOS 12. All devices that run iOS 12 support the new Zenly map. “What we called newer phones then is really current phones right now,” Delaroche said. “We wanted to do something that was more 3D and used video game technology to use the maximum performance of the device,” he added.


Social maps app

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