Smartest Business Move

smartest business move
Image from CNBC

In 2005, David Choe executes the smartest business move.

He met Sean Parker, an American Philanthropist who’s founder of Napster and at the same time was a co-founder at Facebook. He was hired to paint murals for Facebook’s first Silicon Valley office.

Two years have passed when Choe met with Facebook’s CEO Mark Zuckerberg. He was asked to paint another set of walls. Using a rough style, free and wild, stressing out the freedom of movement and a swirly trail of color, Choe’s combined with explicit subjects of the mural, the office turned into a futuristic look.

He agreed to paint the building for a hefty sum of $60,000 but instead of cash, he chose to receive company stock as payment.

Though he thought that Facebook business was ridiculous and pointless, as a habitual gambler he tried his luck and right after Facebook went public in 2012, his shares were valued around $200 million. And as of now, the stock price cost was $238.49.

And that’s how he executed the smartest business move.

In 2008, he produced a documentary film directed by Harry Kim. It is autobiography documentation that premiered on June 21, 2008, at the Los Angeles Film Festival entitled “Dirty Hands: The Art and Crimes of David Choe”.

The film is all about him as a painter and a graffiti artist. Using his left hands he developed a ‘dirty style’ as his left hand always smudge his work. He also admitted to using his own blood sometimes for his work.

Here are some of the smart business moves learned from David Choe: 

Invest in what you know

Investing in stock is an art of gambling make sure you understand how a company makes money, products, market, competitive strengths, and weaknesses. Cause if not you won’t be able to project the future cash flows.

Be prepared to lose your entire investment

Though he thought that Facebook is pointless he chose to invest his money. As for the hefty money that Choe received in exchange for his services turned out to be worth a lot of money.

But just in case Facebook hadn’t succeeded, he would’ve essentially painted the murals for nothing.

Don’t put all your eggs in one basket

For Choe’s investment portfolio, Facebook started out a minuscule part. Once the company goes public, it will probably comprise most of his net worth. He should think about diversifying.

Sounds too good to be true, then it is

The Facebook story is making us collectively giddy and euphoric. That could lead us to be more susceptible than usual to scams and get-rich-quick plans. When considering new investments, don’t slack off on your due diligence.

Do what you love

Choe probably wasn’t thinking about getting rich when he took on the Facebook assignment. He was doing what he enjoyed doing, which is always a good policy.

It’s more fulfilling and productive having a job you love. It can even lead to a higher level of success. The strategy might not make you a millionaire. But one way or another, you’ll be richer for it.

Who is David Choe?

David Choe is an artist known for painting, murals, and a graphic novel. He was born on April 21, 1976, in Los Angeles, California. He spent his childhood in Koreatown, Los Angeles, and attended California College of Arts. Both his parents are Korean immigrants.

Year 1996 when Choe published his graphic novel titled “Slow Jams” with a limited of 200 copies made and gave them at Comic-Con in 1998. right after, he received an award for 2nd place for self-published with the amount of $5,000 from Xeric Grant.

He also worked for Jay-Z and Linkin Park’s cover art for their 2004 music album. In addition, he also created a poster of President Barrack Obama after the presidential election.

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