Sleep Reset, a new app from Simple Habit’s founder, aims to help you sleep better

Sleep improvement app

Sleep improvement app

Meditation app Simple Habit’s founder, Yunha Kim, is launching a new app today called Sleep Reset to help you improve your sleep. The app aims to bring users the same treatment they would otherwise receive in sleep clinics — such as Cognitive Behavioral Therapy for Insomnia (CBT-I)  — to mobile devices.

Kim said the idea of the app came to her during the pandemic when, like many others, she began experiencing sleep issues.

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“I was thinking of different solutions to help me sleep better during the pandemic. Sleeping pills didn’t help, and sleep clinics had waiting lists for up to six months,” she said.

Plus, data from Simple Habit — which has more than 5 million users and more than $12.5 million in funding — helped her formulate the idea. While only 10% of content on that app was related to sleep, it saw more than 70% engagement. So she decided to build a standalone sleep-oriented solution.

The company decided on a no-pill approach for sleep improvement and partnered with experts from the University of Arizona, the University of Minnesota and the Stanford University Sleep Medicine Center to develop its program.

The team has been testing the app for 16 months with thousands of users, and the results are encouraging for them. The firm claimed that test users saw an increment of an average of 88 minutes of sleep. They also needed 52% less time to fall asleep and 48% less time lying awake in the middle of the night.

“Before Sleep Reset, getting personalized strategies for improving sleep required getting diagnosed with a sleep disorder and having to go to a clinic to meet with a doctor. Now, anyone can get access to tools and techniques to improve their sleep health,” said Dr. Michael Grandner, the director of the Sleep and Health Research Program at the University of Arizona, who’s also serving as an advisor to the company.


Sleep improvement app

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