Singapore-based healthcare startup Ordinary Folk gets $5M to fight stigma

Healthcare Startup Ordinary Folk

Healthcare Startup Ordinary Folk


Ordinary Folk, a Singapore-based telehealth startup dedicated to men’s and women’s health issues, has raised $5 million in pre-Series A funding from Monk’s Hill Ventures. The funding will be used for hiring and expanding into Hong Kong while scaling in Singapore.

Founded in 2020 by Sean Low, the startup has two main platforms: Noah is for men’s sexual health, mental wellness, hair care, and weight management, while Zoey focuses on sexual wellness, fertility, mental health, and wellbeing.

Low says he started Ordinary Folk to ease the pain points of an in-person clinical visit, while also making it easier to seek care for stigmatized conditions like erectile dysfunction.


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The company chose Hong Kong as its next market to expand into because there are many similarities between Singapore and Hong Kong, Low added. For example, both are densely populated and fast-paced, with healthcare systems that have the same issues, he said.

Ordinary Folk says that since its launch, its revenue has grown by over 130% and it has had over a million unique visitors. It differentiates from other telemedicine startups by building a full healthcare stack, Low said, including healthcare and logistics for medication in non-description packaging.

This also means Ordinary Folk was able to create a health assessment patients take before scheduling an appointment, allowing doctors to make more detailed diagnoses.

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Healthcare Startup Ordinary Folk

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