Facebook changes its corporate branding to Meta

Facebook Metaverse

Facebook Metaverse

Well, it’s official. After 17 years of being called Facebook, the social networking parent company behind Facebook, Instagram, WhatsApp, and Oculus has a new name.

Facebook’s corporate entity is now Meta.

Facebook creator Mark Zuckerberg announced the change at the company’s AR/VR-focused Connect event, sharing that the new title captured more of the company’s core ambition: to build the metaverse.

To reflect who we are and what we hope to build, I am proud to announce that starting today, our company is now Meta. Our mission remains the same — it’s still about bringing people together. Our apps and our brands — they’re not changing either,

From now on, we’re going to be metaverse-first, not Facebook-first.

Mark Zuckerberg

The name change comes at a… convenient time for Facebook, which has seen a sustained backlash to its brand, particularly in recent weeks after a former employee leaked a trove of documents to the media and government bodies detailing the missteps Facebook has made over the years in building out its platform responsibly. Facebook had been laying the groundwork for this change for months, seemingly in an effort to move its core branding further from the relentless negative headlines surrounding its most popular product, which has been a lightning rod for angst among consumers.

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In July, CEO Mark Zuckerberg announced in a Verge profile that Facebook was betting it all on the metaverse. It was a surprise announcement for the trillion-dollar company, mainly because while Facebook has spent plenty of money and effort on virtual reality hardware, its social VR products have largely been short-lived failures and it had said barely anything about its beta Horizons social platform since announcing it more than a year-and-a-half earlier.

In August, Facebook organized an unusually large press push around a VR app designed to let people take meetings in VR. Zuckerberg hit the morning shows and dedicated a surprising amount of effort toward showcasing the small VR app.

In September, in a blog post called “Building the Metaverse Responsibly,” Facebook announced a $50 million fund dedicated toward investment in research “to ensure these products are developed responsibly.” This month, Facebook announced a smaller $10 million creator fund for developers on its nascent Horizon Worlds platform, and also detailed that it planned to hire a whopping 10,000 employees in the EU specifically to build out their metaverse platform.

Last week, a story in The Verge floated that Facebook was mulling a name change to their corporate entity.

Ultimately, distancing the company’s core business from a product associated with the most problems is an unsurprising move for them, but changing its name to Meta will require Facebook to align its core brand with a product that could be years from relevancy and could encounter many failures on the way to potential mainstream success. Facebook still has 2.5 billion users, while their metaverse products likely have a few thousand users, at most.


Facebook Metaverse

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