Decentralized finance (DeFi) has been dubbed to disrupt the traditional financial system, but it appears to be doing more than that. With DeFi, people have the opportunity to create the next generation of economic structures that will allow anyone from around the world to participate in revolutionary product developments that will potentially serve the world. Many blockchain and crypto-based projects are adopting the technology to improve their services to include a wider global audience.
One of these projects is DogeDrinks, a blockchain-powered innovative soft drink company headquartered in Guadalajara, Mexico. The company also has a token ecosystem that is built on the Binance Smart Chain.
Overview of the DogeDrinks Company
DogeDrinks is a cryptocurrency-backed soft drink brand that is designed to support the modern lifestyle based on organic, superfood ingredients. It serves as both a reflection token and soft drink at the same time.
According to the whitepaper, the core value of DogeDrinks is to support the healthy lifestyle of people and to help them enjoy better health through functional drinks. The team behind the company is made up of active executives, creatives, and scientific researchers from the global soft drink industry. DogeDrinks is bringing disruption to the global trillion-dollar soft drink industry.
The DogeDrink Token
The token is intertwined with the company by a smart contract that ensures all the profits generated by the soft drinks distribution will be integrated back into the token ecosystem. This will help to appreciate the value of the token and will also help provide liquidity to staking pools, non-fungible tokens, and farms that will eventually benefit token holders irrespective of their location. The token is a BEP-20 token deployed on the Binance Smart Chain (BSC). The distribution of soft drinks will start by December 2021 in Mexico. It will be done through direct online sales via websites like Amazon.
The Impact of Decentralized Finance
Before now, people who could invest in the soft drink industry have always been a small number of elites and wealthy individuals. With the integration of DeFi, the DogeDrinks Company has thrown the door open for anyone and everyone to invest in the trillion-dollar soft drink company.