Palayan City – The local government of Palayan City, in partnership with the Department of Information & Communication Technology (DICT) launches Digital Jobs Philippines Training on August 5, 2018 and finishes its 4th day (out of 14 days formal seminar and 21-day campaign) last Sept 10, 2019.
More than 100 applicants from different barangays of Palayan City were interviewed. Thirty (30) scholars were selected and underwent orientation seminar on August 28, 2019 at the Audio-Visual Room, City hall building, barangay Singalat, Palayan City.
DICT Luzon Cluster 2 Assistant Regional Director Antonio Padre and Councilor Julius “Mader” Sta. Maria of Palayan City LGU were present during the event and delivered inspirational messages for the scholars and MSMEs.
First Week – September 4 & 5, 2019
Mr. Jay Balan of Rippletrend Digital Marketing Services, resource speaker, shares his expertise about Digital marketing & E-commerce before the scholars and MSMEs.
Introduction to digital marketing & e-commerce were presented. Scholars and MSMEs were partnered together before the continuation of the afternoon session.
The first task that was given to the scholars was Brand development. It aims to understand the product of the MSME. The scholars were tasked to create a buyer persona of the MSME. This activity verifies what kind of market should the scholar target to sell the MSMEs products and/or services.
Second Week – September 9 & 10, 2019
To further equip the scholars with digital marketing skills, they tackled product photography, site map creation and introduction to the content management system, WordPress.
They used improvised materials such as white cartolina and a smartphone’s camera on product photography. These materials were used to take photographs of the MSMEs products which will be uploaded on their website. See our scholars’ photography below.
The afternoon session was about site map creation and introduction to WordPress CMS. Site map defines as the list of pages of a website designed by programmers together with the owner during the planning phase.
Since the scholars initially site mapped their MSMEs, they started creating E-Commerce website using WordPress and WooCommerce plugin. WordPress and WooCommerce pages were listed and added on the sitemap after the installation process.
Other technical aspects they performed were SEO keyword, Google analytics and search console.
Author: Engr. Oscar P. Oganiza
Oscar is an introvert type of person and the sole administrator of this site. He loves to play AutoChess during his free time.